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Document type:
Konferenzbeitrag / Conference Paper
Title:
When should Risk Communication Messages be Assertive?
Subtitle:
Differentiating the Moderating Effects of Perceived Issue Importance and Perceived Susceptibility
Collection editors:
Zabkar, Vesna; Golob, Ursa; Koklic, Mateja Kos; Kolar, Tomaz; Podnar, Klement
Title of conference publication:
Challenges in an age of (dis)engagement
Subtitle of conference publication:
Conference Proceedings
Organizer (entity):
European Advertising Academy
Conference title:
International Conference on Research in Advertising (15., 2016, Ljubljana)
Conference title:
15th International Conference on Research in Advertising (ICORIA)
Venue:
Ljubljana, Slovenien
Year of conference:
2016
Date of conference beginning:
30.06.2016
Date of conference ending:
02.07.2016
Year:
2016
Pages from - to:
689 (Abstract)
Language:
Englisch
ISBN:
978-961-240-306-5
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Nein / No
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