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Authors:
Alt, Florian; Müller, Jörg; Schmidt, Albrecht
Document type:
Zeitschriftenartikel / Journal Article
Title:
Advertising on Public Display Networks
Journal:
IEEE Computer
Volume:
45
Issue:
5
Year:
2012
Pages from - to:
50-56
Language:
Englisch
Abstract:
For advertising-based public display networks to become truly pervasive, they must provide a tangible social benefit and be engaging without being obtrusive, blending advertisements with informative content.
ISSN:
0018-9162
DOI:
10.1109/MC.2012.150
Open Access yes or no?:
Nein / No
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INF 5 - Institut für Anwendungssicherheit