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Autoren:
Alt, Florian 
Dokumenttyp:
Monografie / Monograph 
Titel:
A Design Space for Pervasive Advertising on Public Displays 
Verlagsort:
Stuttgart, Germany 
Verlag:
Universitätsbibliothek der Universität Stuttgart 
Jahr:
2013 
Seiten (Monografie):
XVIII, 367 
Sprache:
Englisch 
Schlagwörter:
Mensch-Maschine-Kommunikation ; Ubiquitous Computing ; Werbung ; Display ; Interaktion 
Abstract:
Today, people living in cities see up to 5000 ads per day and many of themare presented on public displays. More and more of these public displays arenetworked and equipped with various types of sensors, making them part of aglobal infrastructure that is currently emerging. Such networked and interactivepublic displays provide the opportunity to create a benefit for society in the formof immersive experiences and relevant content. In this way, they can overcomethe display blindness that evolved...    »
 
Sonstige Angaben:
Dissertation an der Universität Stuttgart 2012