Login
Document type:
Sammelbandbeitrag / Paper in Collective Volume
Title:
Social Media Marketing: Psychological Insights, Managerial Importance, and Future Research Directions
Collection title:
Encyclopedia of E-Commerce Development, Implementation and Management
Collection editors:
Inn, Lee
Publisher:
IGI Global
Year:
2015
Pages from - to:
2144-2158
Language:
Englisch
ISBN:
9781466697874
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Open Access yes or no?:
Nein / No
BibTeX