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Document type:
Zeitschriftenartikel / Journal Article
Title:
Who will buy smart glasses?
Subtitle:
Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables
Journal:
Computers in Human Behavior
Volume:
49
Year:
2015
Pages from - to:
635-647
Language:
Englisch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Open Access yes or no?:
Nein / No
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