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Document type:
Sammelbandbeitrag / Paper in Collective Volume
Title:
Who “Likes” Brands?
Subtitle:
Exploring the Characteristics of Brand Fans on Facebook
Collection title:
Advances in Advertising Research (Vol. IV)
Collection subtitle:
The Changing Roles of Advertising
Collection editors:
Rosengren, Sara; Dahlén, Micael; Okazaki, Shintaro
Conference title:
International Conference on Research in Advertising (11., 2012, Stockholm)
Conference title:
ICORIA 2012
Venue:
Stockholm
Year of conference:
2012
Place of publication:
Wiesbaden
Publisher:
Springer ; Gabler
Year:
2013
Pages from - to:
43-54
Language:
Englisch
Keywords:
Personality Trait ; Social Medium ; Online Social Network ; Human Personality ; Brand Personality
ISBN:
978-3-658-02365-2 ; 978-3-658-02364-5
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Open Access yes or no?:
Nein / No
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