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Document type:
Zeitschriftenartikel / Journal Article
Title:
Market Segmentation in German Business Practice – Relevance, Procedures and Challenges
Journal:
World Review of Entrepreneurship, Management and Sustainable Development
Volume:
7
Issue:
4
Year:
2011
Pages from - to:
361-379
Language:
Englisch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Chair:
Rennhak, Carsten
Open Access yes or no?:
Nein / No
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