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Dokumenttyp:
Konferenzbeitrag / Conference Paper
Titel:
Adaptive User Profiles in Pervasive Advertising Environments
Herausgeber Sammlung:
Tscheligi, Manfred; de Ruyter, Boris; Markopoulus, Panos; Wichert, Reiner; Mirlacher, Thomas; Meschterjakov, Alexander; Reitberge, Wolfgang
Titel Konferenzpublikation:
Ambient Intelligence
Untertitel Konferenzpublikation:
European Conference, AmI 2009, Salzburg, Austria, November 18-21, 2009. Proceedings
Reihentitel:
Lecture Notes in Computer Science
Bandnummer Reihe:
5859
Konferenztitel:
European Conference on Ambient Intelligence
Konferenztitel:
AmI'09
Tagungsort:
Salzburg, Austria
Jahr der Konferenz:
2009
Verlagsort:
Berlin ; Heidelberg
Verlag:
Springer-Verlag
Jahr:
2009
Seiten von - bis:
276-286
Sprache:
Englisch
Abstract:
Nowadays modern advertising environments try to provide more efficient ads by targeting costumers based on their interests. Various approaches exist today as to how information about the users’ interests can be gathered. Users can deliberately and explicitly provide this information or user’s shopping behaviors can be analyzed implicitly. We implemented an advertising platform to simulate an advertising environment and present adaptive profiles, which let users setup profiles based on a self-ass... »
ISBN:
978-3-642-05407-5 ; 978-3-642-05408-2
Article-ID:
1694666
Open Access ja oder nein?:
Nein / No
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