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Autoren:
Schneegass, Stefan; Alt, Florian 
Dokumenttyp:
Konferenzbeitrag / Conference Paper 
Titel:
A Conceptual Architecture for Pervasive Advertising in Public Display Networks 
Titel Konferenzpublikation:
PPD'12 
Untertitel Konferenzpublikation:
Proceedings of the 3rd Workshop on Infrastructure and Design Challenges of Coupled Display Visual Interfaces 
Konferenztitel:
Workshop on Infrastructure and Design Challenges of Coupled Display Visual Interfaces (3., 2012, Capri) 
Tagungsort:
Capri 
Jahr der Konferenz:
2012 
Jahr:
2012 
Sprache:
Englisch 
Abstract:
This paper presents a conceptual architecture for pervasiveadvertising on public displays. It can help researchers andpractitioners to inform the design of future display networks.Due to falling hardware prices we see a strong proliferationof (public) places with displays and it is not only large outdooradvertisers anymore operating them. However, publicdisplays currently fail to attract the attention of the user– a challenge that could be overcome by networking displaysand deploying sensors tha...    »
 
Open Access ja oder nein?:
Nein / No