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Document type:
Vortrag / Presentation
Title:
Social marketing effectiveness – Development of a midrange theory
Organizer (entity):
AoM
Conference title:
Annual Meeting of the Academy of Management (71., 2011, San Antonio, TX)
Venue:
San Antonio, Texas/USA
Year of conference:
2011
Year:
2011
Language:
Englisch
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 4 - Institut für Management öffentlicher Aufgaben
Chair:
Thaler, Julia
Open Access yes or no?:
Nein / No
Presentation at:
71st Annual Meeting of the Academy of Management (AoM), San Antonio, Texas/USA
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