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Document type:
Vortrag / Presentation
Title:
Towards a midrange theory of social marketing effectiveness
Organizer (entity):
ISTR
Conference title:
International Conference of the Society for Third-Sector Research (9., 2010, Istanbul)
Venue:
Istanbul, Türkei
Year of conference:
2010
Year:
2010
Language:
Englisch
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 4 - Institut für Management öffentlicher Aufgaben
Chair:
Thaler, Julia
Open Access yes or no?:
Nein / No
Presentation at:
9th International Conference of the International Society for Third-Sector Research (ISTR), Istanbul, Türkei
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