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Document type:
Sammelbandbeitrag / Paper in Collective Volume
Title:
The Personality of Brand Lovers
Collection title:
Consumer-Brand Relationships
Collection subtitle:
Meaning, Measuring, Managing
Collection editors:
Fetscherin, Marc; Heilmann, Tobias N.
Place of publication:
London
Publisher:
Palgrave Macmillan
Edition:
2nd ed.
Year:
2015
Pages from - to:
108-122
Language:
Englisch
ISBN:
978-1-137-42712-0 ; 978-1-349-49101-8
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Open Access yes or no?:
Nein / No
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