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Document type:
Konferenzbeitrag / Conference Paper
Title:
Adaptive User Profiles in Pervasive Advertising Environments
Collection editors:
Tscheligi, Manfred; de Ruyter, Boris; Markopoulus, Panos; Wichert, Reiner; Mirlacher, Thomas; Meschterjakov, Alexander; Reitberge, Wolfgang
Title of conference publication:
Ambient Intelligence
Subtitle of conference publication:
European Conference, AmI 2009, Salzburg, Austria, November 18-21, 2009. Proceedings
Series title:
Lecture Notes in Computer Science
Series volume:
5859
Conference title:
European Conference on Ambient Intelligence
Conference title:
AmI'09
Venue:
Salzburg, Austria
Year of conference:
2009
Place of publication:
Berlin ; Heidelberg
Publisher:
Springer-Verlag
Year:
2009
Pages from - to:
276-286
Language:
Englisch
Abstract:
Nowadays modern advertising environments try to provide more efficient ads by targeting costumers based on their interests. Various approaches exist today as to how information about the users’ interests can be gathered. Users can deliberately and explicitly provide this information or user’s shopping behaviors can be analyzed implicitly. We implemented an advertising platform to simulate an advertising environment and present adaptive profiles, which let users setup profiles based on a self-ass... »
ISBN:
978-3-642-05407-5 ; 978-3-642-05408-2
Article ID:
1694666
Open Access yes or no?:
Nein / No
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