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Dokumenttyp:
Konferenzbeitrag / Conference Paper
Titel:
Creating Log Files and Click Streams for Advertisements in Physical Space
Titel Konferenzpublikation:
Ubicomp'08
Untertitel Konferenzpublikation:
Proceedings of the 10th International Conference on Ubiquitous Computing
Konferenztitel:
International Conference on Ubiquitous Computing (10., 2008, Seoul)
Tagungsort:
Seoul, South Korea
Jahr der Konferenz:
2008
Jahr:
2008
Seiten von - bis:
28-29
Sprache:
Englisch
Abstract:
Poster advertisement has a long tradition and is transformingrapidly into digital media. In this paper we provide anoverview of how sensing can be used to create online andup to date information about potential viewers. We assesswhat application domains can benefit from continuousmonitoring of visitors. As measuring with simple sensors isinherently error prone we suggest the notion of comparativeadvertising power which compares the number of potentialviewers in different locations. We address us... »
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