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Document type:
Konferenzbeitrag / Conference Paper
Title:
Mobile Interaction with Ads on Public Display Networks
Title of conference publication:
MobiSys '12
Subtitle of conference publication:
Proceedings of the 10th international conference on Mobile systems, applications, and services
Conference title:
International Conference on Mobile Systems, Applications, and Services (10., 2012, Low Wood Bay, Lake District)
Venue:
Low Wood Bay, Lake District, UK
Year of conference:
2012
Date of conference beginning:
25.06.2012
Date of conference ending:
29.06.2012
Place of publication:
New York, NY, USA
Publisher:
ACM
Year:
2012
Pages from - to:
479-480
Language:
Englisch
Abstract:
In public places we can observe that many conventional displaysare replaced by digital displays, a lot of them networked. Thesedisplays mainly show advertising in a similar way to television´scommercial break not exploiting the opportunities of the new medium[1]. Several approaches of interaction between mobile devicesand public displays have been investigated over the last 15years. In this demo we concentrate on challenges that are specificto public displays used for advertising. In particular... »
ISBN:
978-1-4503-1301-8
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