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Document type:
Konferenzbeitrag / Conference Paper
Title:
Materialism and Brand Love
Subtitle:
A Sub‐Dimensional Analysis
Collection editors:
Fetscherin, Marc
Title of conference publication:
6th International Consumer Brand Relationship Conference
Subtitle of conference publication:
19‐21 May, 2019 | Cancun, Mexico : Conference Proceedings
Conference title:
International Consumer Brand Relationship Conference (6., 2019, Cancun)
Venue:
Cancun, Mexico
Year of conference:
2019
Date of conference beginning:
19.05.2019
Date of conference ending:
21.05.2019
Year:
2019
Pages from - to:
29-30
Language:
Englisch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Chair:
Rauschnabel, Philipp A.
Open Access yes or no?:
Nein / No
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