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Document type:
Zeitschriftenartikel / Journal Article
Title:
Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses
Journal:
International Journal of Market Research
Volume:
62
Issue:
3
Year:
2020
Pages from - to:
288-299
Language:
Englisch
Research Hub UniBw M:
CISS
Open Access yes or no?:
Nein / No
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