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Document type:
Vortrag / Presentation
Title:
Affect-as-Information Theory in Augmented Reality Marketing
Subtitle:
Empirical Insights
Conference title:
International XR Conference (7., 2022, Lissabon)
Venue:
Lissabon
Year of conference:
2022
Date of conference beginning:
27.04.2022
Date of conference ending:
29.04.2022
Year:
2022
Language:
Englisch
Department:
Fakultät für Betriebswirtschaft
Institute:
BW 3 - Institut für Organisationskommunikation
Chair:
Rauschnabel, Philipp A.
Open Access yes or no?:
Nein / No
Presentation at:
7th International XR Conference 2022
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