Universität der Bundeswehr München: AtheneForschung
Logo
User: Guest  Login
If you experience problems opening the document, please try this link.
Authors:
Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J. (Grace); Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha; Kim, Jooyoung; Krishen, Anjala S.; Lartey, Jared O.; Pandey, Neeraj; Ribeiro-Navarrete, Samuel; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Sharma, Amalesh; Sigala, Marianna;...    »
 
Document type:
Zeitschriftenartikel / Journal Article 
Title:
Metaverse marketing: How the metaverse will shape the future of consumer research and practice 
Journal:
Psychology & Marketing 
Volume:
40 
Issue:
4 
Year:
2023 
Pages from - to:
750-776 
Language:
Englisch 
ISSN:
1520-6793 
Department:
Fakultät für Betriebswirtschaft 
Institute:
BW 3 - Institut für Organisationskommunikation 
Chair:
Rauschnabel, Philipp A. 
Open Access yes or no?:
Ja / Yes 
Type of OA license:
CC BY-NC 4.0 
 BibTeX