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Authors:
Wieland, Désirée; Ivens, Björn; Kutschma, Elizaveta; Rauschnabel, Philipp A. 
Document type:
Vortrag / Presentation 
Title:
Augmented and Virtual Reality in Managing B2B Customer Relationships 
Subtitle:
Use Cases and Adoption Success Factors 
Conference title:
International XR-Metaverse Conference (8., 2023, Las Vegas, Nev.) 
Conference title:
XR meets the Metaverse 
Venue:
Las Vegas, Nev. 
Year of conference:
2023 
Date of conference beginning:
28.06.2023 
Date of conference ending:
30.06.2023 
Year:
2023 
Language:
Englisch 
Department:
Fakultät für Betriebswirtschaft 
Institute:
BW 3 - Institut für Organisationskommunikation 
Chair:
Rauschnabel, Philipp A. 
Research Hub UniBw M:
dtec.bw 
Project:
SeRANIS 
Open Access yes or no?:
Nein / No 
Presentation at:
8th International XR-Metaverse Conference 2023