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Authors:
Barta, Sergio; Rauschnabel, Philipp A.; Flavián, Carlos; Gurrea, Raquel 
Document type:
Konferenzbeitrag / Conference Paper 
Title:
The effect of lighting on Augmented Reality experiences 
Subtitle:
How it affects product perceptions 
Conference title:
Global Fashion Management Conference (2024, Milan) 
Venue:
Milan 
Year of conference:
2024 
Date of conference beginning:
11.07.2024 
Date of conference ending:
14.07.2024 
Year:
2024 
Language:
Englisch 
Department:
Fakultät für Betriebswirtschaft 
Institute:
BW 3 - Institut für Organisationskommunikation 
Chair:
Rauschnabel, Philipp A. 
Open Access yes or no?:
Nein / No 
Presentation at:
2024 Global Fashion Management Conference at Milan 
Miscellaneous:
Voraufnahme