Leckner, Thomas; Koch, Michael; Lacher, Martin S.; Stegmann, Rosmary
Dokumenttyp:
Konferenzbeitrag / Conference Paper
Titel:
Personalization meets Mass Customization
Untertitel:
Support for the Configuration and Design of Individualized Products
Titel Konferenzpublikation:
Proceedings
Untertitel Konferenzpublikation:
International Conference on Enterprise Information Systems (ICEIS). Vol. 4
Konferenztitel:
International Conference on Enterprise Information Systems (5., 2003, Angers)
Konferenztitel:
ICEIS 2003
Tagungsort:
Angers
Jahr der Konferenz:
2003
Jahr:
2003
Seiten von - bis:
259-264
Sprache:
Englisch
Stichwörter:
configuration modeling; mass-customization; personalization; product model; web-based systems
Abstract:
Using electronic media for customer interaction enables enterprises to better serve all customers by costefficiently offering personalized services to them. In this paper, we address the area of providing help to customers for selecting or designing individualized products (mass customization) by using personalization technologies. The paper provides an introduction to the application area and presents a system for supporting the customization and design of individualized products. The system is presented and discussed from a customer configuration process point of view as well as from a system architecture point of view. «
Using electronic media for customer interaction enables enterprises to better serve all customers by costefficiently offering personalized services to them. In this paper, we address the area of providing help to customers for selecting or designing individualized products (mass customization) by using personalization technologies. The paper provides an introduction to the application area and presents a system for supporting the customization and design of individualized products. The system is... »
Fakultät:
Fakultät für Informatik
Institut:
INF 2 - Institut für Softwaretechnologie
Professur:
Koch, Michael
Sonstige Angaben:
Area 4 - INTERNET COMPUTING AND ELECTRONIC COMMERCE