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Document type:
Konferenzbeitrag / Conference Paper
Title:
When adding regret to fear appeals harms message effectiveness: The moderating role of consumers’ risk perception
Title of conference publication:
Proceedings of the 51th EMAC Annual Conference
Series volume:
51
Organizer (entity):
European Marketing Academy
Conference title:
EMAC Annual Conference (13., 2022, Kaunas, Litauen)
Venue:
Kaunas, Litauen
Year of conference:
2022
Date of conference beginning:
21.09.2022
Date of conference ending:
23.09.2022
Year:
2022
Language:
Englisch
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Nein / No
Miscellaneous:
Voraufnahme
BibTeX