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Document type:
Sammelbandbeitrag / Paper in Collective Volume
Title:
When Risk Communication Messages Should Be Assertive
Subtitle:
Differentiating the Moderating Effects of Perceived Issue Importance and Perceived Susceptibility
Collection title:
Advances in Advertising Research VIII
Collection subtitle:
Challenges in an Age of Dis-Engagement
Collection editors:
Zabkar, Vesna; Eisend, Martin
Place of publication:
Wiesbaden
Publisher:
Springer Gabler
Year:
2017
Pages from - to:
283-293
Language:
Englisch
ISBN:
978-3-658-18730-9 ; 978-3-658-18731-6
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 3 - Institut für Management marktorientierter Wertschöpfungsketten
Chair:
Praxmarer-Carus, Sandra
Open Access yes or no?:
Nein / No
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