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Document type:
Vortrag / Presentation
Title:
Promoting good individual and prosocial behavior – On the impact of social and temporal framing on social marketing effectiveness
Organizer (entity):
ARNOVA
Conference title:
Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (39., 2010, Alexandria, VA)
Venue:
Alexandria, Virginia/USA
Year of conference:
2010
Year:
2010
Language:
Englisch
Department:
Fakultät für Wirtschafts- und Organisationswissenschaften
Institute:
WOW 4 - Institut für Management öffentlicher Aufgaben
Chair:
Thaler, Julia
Open Access yes or no?:
Nein / No
Presentation at:
39th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Alexandria, Virginia/USA
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