Leckner, Thomas; Koch, Michael; Lacher, Martin S.; Stegmann, Rosmary
Document type:
Konferenzbeitrag / Conference Paper
Title:
Personalization meets Mass Customization
Subtitle:
Support for the Configuration and Design of Individualized Products
Title of conference publication:
Proceedings
Subtitle of conference publication:
International Conference on Enterprise Information Systems (ICEIS). Vol. 4
Conference title:
International Conference on Enterprise Information Systems (5., 2003, Angers)
Conference title:
ICEIS 2003
Venue:
Angers
Year of conference:
2003
Year:
2003
Pages from - to:
259-264
Language:
Englisch
Keywords:
configuration modeling; mass-customization; personalization; product model; web-based systems
Abstract:
Using electronic media for customer interaction enables enterprises to better serve all customers by costefficiently offering personalized services to them. In this paper, we address the area of providing help to customers for selecting or designing individualized products (mass customization) by using personalization technologies. The paper provides an introduction to the application area and presents a system for supporting the customization and design of individualized products. The system is presented and discussed from a customer configuration process point of view as well as from a system architecture point of view. «
Using electronic media for customer interaction enables enterprises to better serve all customers by costefficiently offering personalized services to them. In this paper, we address the area of providing help to customers for selecting or designing individualized products (mass customization) by using personalization technologies. The paper provides an introduction to the application area and presents a system for supporting the customization and design of individualized products. The system is... »
Department:
Fakultät für Informatik
Institute:
INF 2 - Institut für Softwaretechnologie
Chair:
Koch, Michael
Miscellaneous:
Area 4 - INTERNET COMPUTING AND ELECTRONIC COMMERCE